Unity Blog

Unity Blog

• Advertise across EEA with confidence: Unity becomes one of the first in-game ad networks to join IAB Europe's Transparency & Consent Framework April 15, 2026
  We’re excited to announce that Unity is now an approved participant in IAB Europe’s Transparency & Consent Framework (TCF), the industry-standard solution for compliant, transparent data use across the digital advertising ecosystem.What is TCF?The TCF is a voluntary framework developed by IAB Europe to help technology providers, publishers, and advertisers facilitate compliance with certain provisions […]
• Games made with Unity: March 2026 in review April 1, 2026
  March is always a busy month in games between the Game Developer’s Conference, the Steam Spring Sale, and Steam Next Fest. In addition to hundreds of incredible Next Fest demos, we also saw the launch of many top-tier games, including Christoffer Bodegård’s narrative RPG Esoteric Ebb (read his guest blog here), Homura Hime from Crimson […]
• The hidden costs of traditional 3D tools and the smarter way to build interactive experiences March 26, 2026
  3D visualization is no longer a niche capability reserved for game studios or engineering labs. Today, designers, product marketers, trainers, and industrial teams increasingly rely on 3D content to communicate complex ideas; whether it’s a product demo, a factory layout review, or an immersive training module.Yet despite the promise of interactive 3D, many teams hesitate […]
• Rendering at 500 km/h in Gear.Club Unlimited 3 March 25, 2026
  Eden Games has spent 25 years building racing games, where performance is as critical as visual fidelity. Their latest release, Gear.Club Unlimited 3 (GCU 3), pushes that balance further: It’s a 60 fps arcade racer capable of streaming large environments at speeds approaching 500 km/h while targeting hardware ranging from consoles to high-end PCs with […]
• 10 questions to ask before starting your first 3D project March 18, 2026
  10 questions to ask before starting your first 3D projectInteractive 3D experiences are transforming how businesses design products, train employees, and engage customers. From detailed product configurators to immersive safety simulations, the applications of 3D visualization software are vast. However, many teams hesitate to begin their first 3D project, often due to concerns about technical […]
• The challenge of interactive writing: Designing a nonlinear RPG like Esoteric Ebb March 17, 2026
  Esoteric Ebb is taking Steam by storm – but how does a branching narrative CRPG like this come together? In this guest blog, Christoffer Bodegård unpacks complex narrative design decisions and his eight-year journey learning how to manage the creation of a truly nonlinear, dialog-based story.Ever since the first public playtest of Esoteric Ebb back […]
• Introducing Vector-Powered D28 IAP ROAS Campaigns & Simplified ROAS Campaign Onboarding March 6, 2026
  Today, we are launching two major upgrades to Unity’s user acquisition capabilities powered by Vector: D28 IAP ROAS campaigns and simplified ROAS campaign onboarding. D28 IAP ROAS CampaignsD28 IAP ROAS campaigns powered by Vector can now help you scale your campaigns to acquire users with higher retention and stronger long-term value. This is particularly valuable […]
• Kinetic Publishing: Indie teams get guidance from the Phasmophobia team February 27, 2026
  Kinetic Games has had to learn a lot the hard way. Their 2020 breakout hit Phasmophobia began as a solo project by the studio’s founder, Daniel Knight; at launch, this ghost-hunting co-op sold tens of millions of copies and defined a whole new horror genre.Now, the team’s putting that hard-won wisdom to good use with […]
• Games made with Unity: February 2026 in review February 2, 2026
  February went by fast. Congratulations to this year's D.I.C.E. Award nominees and winners, including Blue Prince, Ghost Town, Baby Steps, Umamusume: Pretty Derby, and more. And don't forget: Steam Next Fest ends today. Look out for our rundown of Next Fest demos coming soon. While you wait, check out some of the latest releases from […]
• The Redesigned Offerwall Monetization Dashboard: What’s New and Next February 1, 2026
  Tapjoy from Unity’s offerwall is equipped with economy optimization features designed to increase the impact of publishers’ offerwall integrations. In order for publishers to get the most out of these optimization features, we have made a significant investment in rebuilding the offerwall publisher dashboard from the ground up to provide a cohesive and holistic view.What’s […]